When times get hard, when recession hits, you need to know about marketing in a recession, about marketing in hard times. You need to know that every dollar you are spending is counting for the business, and that you are maximising sales in every way.
A typical accountant number cruncher strategy is to trim all expenses. Yes, there can be many things that in the good times you start enjoying and that in the hard times you cut back on.
But it is also important to think about maximising sales. You may be able to get a larger percentage of the reducing market. You might be able to find a niche that still has a premium price rather than having to discount down continually.
Search Engine Optimisation is one of those aspects of marketing that is often overlooked. While you may have a great looking website, the care and attention to the finer details may have been missed.
Do you know what phrases your target audience are typing into Google? Do you have those words on your pages - having synergy with the exact match phrases in both the title and content of your site page by page, with a different set of search phrases per page?
Is the content management system of your site holding your onpage SEO efforts back?
Do you have a linking strategy to get the good content of your site ranked well?
Do you have facebook like buttons on your pages and a facebook page that you regularly update?
Marketing in the hard times is certainly a challenge, but can be a time that you are able to build your business so that when good times roll, your business is fully geared up to make super profits while the sun shines.
Call Michael at 09 813-2307 if you would like your the online marketing of your business enhanced.